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Keurig vs Tassimo: Which Single-Serve Coffee Brewer to Choose?

December 3, 2014 By Antonio Cangiano 13 Comments

Over the past decade the coffee industry has experienced a drastic change. Namely, we witnessed the emergence of single-serve pod coffee brewers for home and office use.

Statistics show that 40% of Canadian families use this kind of machine in their homes now and that number is only going to continue to grow as time goes on.

Pros and cons of Single-Serve Coffee Makers

Why would you buy a single-serve coffee brewer? Why do so many families today?

The answer lies in the pros and cons of this technology in which the portion of coffee you place into the brewer has already been selected and pre-packaged for you.

Pros

  • Extremely easy to use and clean.
  • No spillage of coffee grounds all over your counter.
  • Specialty drinks (e.g., mokaccino) at the press of a button.
  • Faster than most regular brewing machines.
  • No need to brew an entire carafe when you only need a cup of coffee.

Cons

  • Significantly more expensive on average for each cup of coffee.
  • Environmental impact of non-recyclable pods.

In short, it’s a battle of convenience vs cost. In the past decade, we’ve collectively decided that convenience was worth the extra cost. Coffee producers rejoiced at our choice, as they managed to get us to pay up to five times more, gram per gram, for the same amount of coffee.

A brief history of increasingly expensive coffee

How did we come to accept this compromise? Our tolerance for expensive coffee has changed. Brewing coffee at home was dirt cheap. [1] A cup of coffee bought from your trusty java joint also used to be very affordable. $1.00 or less a cup, cheap.

Then Starbucks happened, and it’s now socially acceptable to charge $4–5 for a cappuccino.

Cappuccino
In all fairness, it was served to you by a guy with a degree in English Literature.

So while yes, your single-serve pod is still five times more expensive than the dime you’d spend per cup with a traditional brewer at home, compared to the alternative of grabbing a coffee on your way to work, it looks appealing and even downright inexpensive.

As an Italian, born and raised, I’m passionate about coffee. I own three machines, a fancy espresso machine, a Kitchen Aid brewer, and recently, just in time for the holiday season, a single-serve pod coffee brewer.

Guess which one I use all the time? That’s right. Convenience wins out over price, unless the price is so high that it starts impacting your ability to buy necessary things in life.

Making coffee used to be a potentially messy and somewhat time-consuming chore. Now however, whipping up a cup of joe takes no more time or effort than inserting a pod and pressing a button. Quick, easy, satisfying. So despite its cons (chiefly cost per cup), I would absolutely recommend that you buy one of these magical coffee makers.

Keurig VS Keurig 2.0

Having established that you want to buy such a brewer, which brand should you go for? In order to best answer that question, I prefer to talk about systems, rather than individual machines.

Two such systems – the main competitors in this market really – are Keurig and Tassimo by Bosch. Keurig is the leader (40% market share), and Tassimo is the second place runner-up (25%).

Keurig makes a few different types of pods, depending on the machine that they are intended for use with. The most commonly known is the original K-Cup, which is a plain pod that’s fed to the brand’s non-espresso brewing machines. It could (and can still be) be fed to licensed third-party machines as well, such as the excellent Cuisine Art, Breville, and Mr. Coffee options.

Keurig themselves have created a vast variety of such K-Cup pods in collaboration with other brands of coffee makers. Numerous third parties began producing them as well, without being directly involved with Keurig. The whole ecosystem is huge.

K-Cups
The good old K-Cups.

If you buy a brewing machine that’s able to accept the original K-Cup pods, you’ll have a virtually unlimited amount of choice in terms of coffee, specialty drinks, and tea pods to feed it.

Okay, so why are we even talking about Tassimo here? Well, Keurig didn’t really like that arrangement. They didn’t like the idea that third parties could make their own pods. They wanted to profit off each individual coffee that was ever made in one their machines.

As a result, Keurig 2.0, a new system of K-Cups arrived on the scene (they now have K-Carafe pods to brew larger quantities of coffee, too). These new K-Cups differ from the original ones because of the addition of a barcode on their lids.

Keurig 2.0 K-Cup
The newer Keurig 2.0 K-Cups. Note the white border.

In theory this is a good idea. The barcode of sort (which doesn’t look like a bar code) tells these intelligent machines exactly how a particular pod should be brewed, resulting in better tasting coffee, cappuccino, or cup of tea.

In practice however, it means that if you buy one of the new Keurig machines you won’t be able to use all the original K-Cup pods that are available on the market at the moment (those that are sans barcodes, I mean). Instead you’ll be forced to stick with Keurig 2.0 K-Cups. The selection is decent but nowhere near as vast yet as that of the original K-Cups. In addition, so far at least, unlicensed third parties won’t be able to produce their own new K-Cups. And of course, the new K-Cups also cost more than the old ones.

Keurig is really taking a page from the printer manufacturers’ playbook (as they’ve been giving you printers for a song for ages now, but charging you a small fortune for the ink).

So you have a choice to make. You can buy one of the few remaining original K-Cup machines and risk seeing K-Cup be discontinued in two or three years time, [2] or you can buy a future-proof Keurig 2.0 machine and live with the limited, and even more costly, selection that’s currently available for it. [3]

Depending on your stance, you might find all this par for course – or you might be outraged.

Keurig 2.0
The K500, a top of the line Keurig 2.0 brewer.

If you look at the reviews of new Keurig machines you’ll find that they are full of one stars. They are political one stars from people who are pissed that they bought a new machine and realized that they can’t just grab any K-Cup at the supermarket. They can’t use their own coffee through refillable pods either. They need to buy the more expensive ones with a white border instead (i.e., the Keurig 2.0 K-Cups).

Keurig vs Tassimo

The third choice would be Tassimo. Tassimo uses a system that they call T-discs, which also happen to utilize bar code technology. Unlike Keurig, there is no 1.0 and 2.0 at the moment. These pods are only available for Tassimo machines, but will work with any model of machine from this brand.

The selection is decent, [4] and there is definitely more than enough drink choices to satisfy most people’s tastes. That said however, the variety is objectively inferior to that of Keurig (the original system).

T-Disc
The flatter, wider T-Disc by Tassimo.

The machine that I bought for my own kitchen is actually a Tassimo T55. On top of the whole Keurig 2.0 controversy, I found it to have the following advantages:

  • Smaller footprint. Counter space is at premium in my kitchen.
  • Quieter and faster than Keurig. Coffee brewing starts immediately with Tassimo.
  • T-discs tend to be cheaper than Keurig 2.0 K-Cups.
  • Tassimo comes with a water filtering mechanism that introduces another cost (for the filter replacements), but should aid with the purity of your beverage.
  • I did a comparison tasting and found the taste of Tassimo to be much closer to that of gourmet coffee.
  • Less selection, though each one I’ve tried so far has been excellent. With Keurig it’s hit and miss.
  • Perceived to be of better build quality.
  • 2 year warranty in North America, instead of the standard 1 year.
  • Currently significantly on sale. I got mine for $90.
Tassimo T55
Bosch Tassimo T55. My choice.

There you have it. I’m extremely happy with my choice, but either would likely serve you well. I just wanted to give you more insight before you commit to one system or the other.


  1. A few fancy brands aside, which hipsters knew of before they were mainstream, of course. 🙂  ↩
  2. Third parties might help here, since they may continue to produce original K-Cups for years to come. The original Keurig system also allows you to use refillable pods with your own coffee, but that sort of defeats the purpose behind them, if you ask me.  ↩
  3. In fairness, both selection and price should adjust over time as more people acquire Keurig 2.0 machines. These machines also allow you to brew espresso, unlike the original Keurigs.  ↩
  4. Brands include Gevalia, Carte Noire, Kenco, King Of Joe, Maxwell House, Nabob, Tim Hortons, Yuban, Twinings, Corner Coffehouse, Suchard, etc.  ↩

Filed Under: Reviews Tagged With: coffee, k-cup, keurig, keurig vs tassimo, t-discs, T55, tassimo

50 Interesting Business Books Released in 2011

December 17, 2011 By Antonio Cangiano Leave a Comment

The following is a list of 50 interesting business books that were released in 2011.

As some of you know, I run a service called Any New Books?, which emails you a list of new books that are related to the categories of your choice each week. For the most part I pulled this list from the weekly staff picks there throughout this past year, just in time for your Christmas shopping. 😉

The books are ordered by their current sale rank on Amazon (from the most popular to the least popular at the moment, with hardcovers first). I hope this page will help you discover a few titles you may have not have noticed yet.

[Programming Books | Math Books]

Steve Jobs
Stores: USA | Canada | Kindle

By Walter Isaacson
ISBN: 1451648537
Publisher: Simon & Schuster
Publication date: October 24, 2011
Binding: Hardcover
Estimated price: $15.00
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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Stores: USA | Canada | Italy | Kindle | UK Kindle

By Eric Ries
ISBN: 0307887898
Publisher: Crown Business
Publication date: September 13, 2011
Binding: Hardcover
Estimated price: $12.49
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How: Why How We Do Anything Means Everything
Stores: USA | UK | Italy | Kindle | UK Kindle

By Dov Seidman
ISBN: 1118106377
Publisher: Wiley
Publication date: September 21, 2011
Binding: Hardcover
Estimated price: $15.98
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Screw Business As Usual
Stores: USA | Canada | Kindle

By Richard Branson
ISBN: 1591844347
Publisher: Portfolio Hardcover
Publication date: December 8, 2011
Binding: Hardcover
Estimated price: $13.65
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Poke the Box
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Seth Godin
ISBN: 1936719002
Publisher: The Domino Project
Publication date: March 1, 2011
Binding: Hardcover
Estimated price: $5.00
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Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Tobias J. Moskowitz, L. Jon Wertheim
ISBN: 0307591794
Publisher: Crown Archetype
Publication date: January 25, 2011
Binding: Hardcover
Estimated price: $15.50
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The Challenger Sale: Taking Control of the Customer Conversation
Stores: USA | Kindle | UK Kindle

By Matthew Dixon, Brent Adamson
ISBN: 1591844355
Publisher: Portfolio Hardcover
Publication date: November 10, 2011
Binding: Hardcover
Estimated price: $16.08
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Car Guys vs. Bean Counters: The Battle for the Soul of American Business
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Bob Lutz
ISBN: 1591844002
Publisher: Portfolio Hardcover
Publication date: June 9, 2011
Binding: Hardcover
Estimated price: $12.99
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40 Years of Chez Panisse: The Power of Gathering
Stores: USA | UK | Canada | Italy

By Alice Waters
ISBN: 0307718263
Publisher: Clarkson Potter
Publication date: August 23, 2011
Binding: Hardcover
Estimated price: $25.75
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The Compound Effect
Stores: USA | UK | Canada | Kindle

By Darren Hardy
ISBN: 1593157134
Publisher: Vanguard Press
Publication date: November 1, 2011
Binding: Hardcover
Estimated price: $12.36
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Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Brad Feld, Jason Mendelson
ISBN: 0470929820
Publisher: Wiley
Publication date: August 2, 2011
Binding: Hardcover
Estimated price: $28.97
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Change Anything: The New Science of Personal Success
Stores: USA | Canada | Kindle

By Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, Al Switzler
ISBN: 0446573914
Publisher: Business Plus
Publication date: April 11, 2011
Binding: Hardcover
Estimated price: $14.45
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Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
Stores: USA | Canada | Italy | Kindle

By Peter Sims
ISBN: 1439170428
Publisher: Free Press
Publication date: April 19, 2011
Binding: Hardcover
Estimated price: $10.00
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The Accidental Creative: How to Be Brilliant at a Moment’s Notice
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Todd Henry
ISBN: 1591844010
Publisher: Portfolio Hardcover
Publication date: July 7, 2011
Binding: Hardcover
Estimated price: $12.25
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The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Jeff Dyer, Hal Gregersen, Clayton M. Christensen
ISBN: 1422134814
Publisher: Harvard Business Review Press
Publication date: July 19, 2011
Binding: Hardcover
Estimated price: $18.84
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The Thank You Economy
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Gary Vaynerchuk
ISBN: 0061914185
Publisher: HarperBusiness
Publication date: March 8, 2011
Binding: Hardcover
Estimated price: $8.99
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Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Josh Linkner
ISBN: 0470922222
Publisher: Jossey-Bass
Publication date: February 22, 2011
Binding: Hardcover
Estimated price: $12.25
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I Am John Galt: Today’s Heroic Innovators Building the World and the Villainous Parasites Destroying It
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Donald Luskin, Andrew Greta
ISBN: 1118013786
Publisher: Wiley
Publication date: May 24, 2011
Binding: Hardcover
Estimated price: $15.55
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Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Ryan Blair
ISBN: 1591844037
Publisher: Portfolio Hardcover
Publication date: August 4, 2011
Binding: Hardcover
Estimated price: $12.38
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The Wizard of Lies
Stores: USA | UK | Canada | Italy | Kindle

By Diana B. Henriques
ISBN: 0805091343
Publisher: Times Books
Publication date: April 26, 2011
Binding: Hardcover
Estimated price: $11.00
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How to Win Friends and Influence People in the Digital Age
Stores: USA | Canada | Kindle

By Dale Carnegie & Associates
ISBN: 1451612575
Publisher: Simon & Schuster
Publication date: October 4, 2011
Binding: Hardcover
Estimated price: $9.95
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Onward: How Starbucks Fought for Its Life without Losing Its Soul
Stores: USA | Canada | Italy | Kindle

By Howard Schultz, Joanne Gordon
ISBN: 1605292885
Publisher: Rodale Books
Publication date: March 29, 2011
Binding: Hardcover
Estimated price: $4.99
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Get Rich Click!: The Ultimate Guide to Making Money on the Internet
Stores: USA | UK | Italy | Kindle | UK Kindle

By Marc Ostrofsky
ISBN: 0982769601
Publisher: The Razor Media Group
Publication date: May 2, 2011
Binding: Hardcover
Estimated price: $9.80
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The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By William H. Draper
ISBN: 023010486X
Publisher: Palgrave Macmillan
Publication date: January 4, 2011
Binding: Hardcover
Estimated price: $13.75
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The Two-Second Advantage: How We Succeed by Anticipating the Future–Just Enough
Stores: USA | Canada | Italy | Kindle

By Vivek Ranadive, Kevin Maney
ISBN: 0307887650
Publisher: Crown Business
Publication date: September 6, 2011
Binding: Hardcover
Estimated price: $11.66
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Shine: Using Brain Science to Get the Best from Your People
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Edward M. Hallowell
ISBN: 1591399238
Publisher: Harvard Business Review Press
Publication date: January 13, 2011
Binding: Hardcover
Estimated price: $8.00
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Stores: USA | UK | Canada | Kindle | UK Kindle

By Roger Dooley
ISBN: 1118113365
Publisher: Wiley
Publication date: November 22, 2011
Binding: Hardcover
Estimated price: $15.56
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Laughing at Wall Street: How I Beat the Pros at Investing (by Reading Tabloids, Shopping at the Mall, and Connecting on Facebook) and How You Can, Too
Stores: USA | UK | Canada | Kindle

By Chris Camillo
ISBN: 0312657854
Publisher: St. Martin’s Press
Publication date: November 8, 2011
Binding: Hardcover
Estimated price: $11.21
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Economics of Good and Evil: The Quest for Economic Meaning from Gilgamesh to Wall Street
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Tomas Sedlacek
ISBN: 0199767203
Publisher: Oxford University Press, USA
Publication date: July 1, 2011
Binding: Hardcover
Estimated price: $16.22
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The Big Enough Company: Creating a Business That Works for You
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Adelaide Lancaster, Amy Abrams
ISBN: 1591844215
Publisher: Portfolio Hardcover
Publication date: September 15, 2011
Binding: Hardcover
Estimated price: $7.95
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The Third Screen: Marketing to Your Customers in a World Gone Mobile
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Chuck Martin
ISBN: 1857885643
Publisher: Nicholas Brealey Publishing
Publication date: May 16, 2011
Binding: Hardcover
Estimated price: $14.45
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The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct
Stores: USA | UK | Canada | Kindle | UK Kindle

By Francis Cholle
ISBN: 1118077547
Publisher: Jossey-Bass
Publication date: October 18, 2011
Binding: Hardcover
Estimated price: $5.06
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Unthinking: The Surprising Forces Behind What We Buy
Stores: USA | Canada | Kindle

By Harry Beckwith
ISBN: 0446564141
Publisher: Business Plus
Publication date: January 26, 2011
Binding: Hardcover
Estimated price: $6.84
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The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Carol Roth
ISBN: 193561844X
Publisher: BenBella Books
Publication date: March 22, 2011
Binding: Hardcover
Estimated price: $9.45
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How the West Was Lost: Fifty Years of Economic Folly–and the Stark Choices Ahead
Stores: USA | Italy | Kindle | UK Kindle

By Dambisa Moyo
ISBN: 0374173257
Publisher: Farrar, Straus and Giroux
Publication date: February 15, 2011
Binding: Hardcover
Estimated price: $4.90
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Rush: Why You Need and Love the Rat Race
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Todd G. Buchholz
ISBN: 1594630771
Publisher: Hudson Street Press
Publication date: May 5, 2011
Binding: Hardcover
Estimated price: $0.79
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Digital Impact: The Two Secrets to Online Marketing Success
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Vipin Mayar, Geoff Ramsey
ISBN: 0470905727
Publisher: Wiley
Publication date: June 28, 2011
Binding: Hardcover
Estimated price: $14.40
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It’s Your Biz: The Complete Guide to Becoming Your Own Boss
Stores: USA | UK | Canada | Kindle | UK Kindle

By Susan Wilson Solovic, Ellen R. Kadin
ISBN: 0814416713
Publisher: AMACOM
Publication date: October 11, 2011
Binding: Hardcover
Estimated price: $7.99
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Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Sarah Lacy
ISBN: 0470580097
Publisher: Wiley
Publication date: February 8, 2011
Binding: Hardcover
Estimated price: $6.00
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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
ISBN: 1119993644
Publisher: Wiley
Publication date: December 6, 2011
Binding: Hardcover
Estimated price: $39.99
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Dave Kerpen
ISBN: 0071762345
Publisher: McGraw-Hill
Publication date: May 17, 2011
Binding: Paperback
Estimated price: $10.49
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How’s That Underling Thing Working Out for You?
Stores: USA | UK | Canada | Kindle | UK Kindle

By Scott Adams
ISBN: 1449408192
Publisher: Andrews McMeel Publishing
Publication date: November 29, 2011
Binding: Paperback
Estimated price: $7.45
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By David Meerman Scott
ISBN: 1118026985
Publisher: Wiley
Publication date: August 30, 2011
Binding: Paperback
Estimated price: $11.19
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101 Weird Ways to Make Money: Cricket Farming, Repossessing Cars, and Other Jobs With Big Upside and Not Much Competition
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Steve Gillman
ISBN: 1118014189
Publisher: Wiley
Publication date: July 26, 2011
Binding: Paperback
Estimated price: $11.94
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Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Brian Solis
ISBN: 1118003764
Publisher: Wiley
Publication date: March 15, 2011
Binding: Paperback
Estimated price: $10.00
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Management 3.0: Leading Agile Developers, Developing Agile Leaders
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Jurgen Appelo
ISBN: 0321712471
Publisher: Addison-Wesley Professional
Publication date: January 7, 2011
Binding: Paperback
Estimated price: $29.50
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Making the World Work Better: The Ideas That Shaped a Century and a Company
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Kevin Maney, Steve Hamm, Jeffrey O’Brien
ISBN: 0132755106
Publisher: IBM Press
Publication date: June 20, 2011
Binding: Paperback
Estimated price: $7.59
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Put Your Mindset to Work: The One Asset You Really Need to Win and Keep the Job You Love
Stores: USA | Canada | Italy | Kindle | UK Kindle

By James Reed, Paul G. Stoltz
ISBN: 1591844088
Publisher: Portfolio Trade
Publication date: May 31, 2011
Binding: Paperback
Estimated price: $1.83
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Act Like a Sales Pro: How to Command the Business Stage and Dramatically Increase Your Sales with Proven Acting Techniques
Stores: USA | UK | Canada | Italy | Kindle | UK Kindle

By Julie Hansen
ISBN: 1601631677
Publisher: Career Press
Publication date: August 15, 2011
Binding: Paperback
Estimated price: $9.25
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The Best Business Books Ever: The Most Influential Management Books You’ll Never Have Time To Read
Stores: USA | UK | Canada | Italy | Kindle

By Basic Books
ISBN: 0465022367
Publisher: Basic Books
Publication date: April 5, 2011
Binding: Paperback
Estimated price: $2.56
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Filed Under: Business, Reviews Tagged With: books, business, reading, recommendations

A Survey of the Best Prosumer Compact Digital Cameras

December 13, 2010 By Antonio Cangiano 2 Comments

Ever since I was a little boy, photography has been one of my main hobbies and interests. My collection of cameras, both film and digital SLR, is pretty decent. I also own some good quality lenses that span the broad range from 12mm all the way to 300mm. Wide-angle lens, check. Walk around f/2.8 zoom, check. Portrait f/1.8 lens, check. Macro lens, check. Canon L series zoom, check. You get the gist. 🙂

The trouble with SLR cameras

Despite my SLR kit, over the course of the past few years, I really haven’t taken many pictures. Lately as well, I’ve been reflecting on the fact that I have relatively few photos of my wife and I together over the course of our lovely, happy six year marriage. I realized that no matter how good one’s equipment is, you can’t take the shot unless your camera is actually with you. And the truth is that between the monetary value of the equipment I possess and its bulk/weight, I only take my DSLR out of the house when I’m on an occasional photographic mission (aka, outdoor shooting session).

The value of the image quality provided by a DSLR with good glass is not lost on me. But owning such great equipment has paradoxically led me to take fewer and fewer pictures over time, thus I end up missing out on the opportunity to spontaneously document life as it occurs. For this reason, I decided that it was high time for me to buy a compact camera that I’d be able to have on me all the time when I’m out and about.

Experience has taught me that I will gladly trade the flexibility, speed, large sensor size, and image quality of an interchangeable lens system for the portability of a high-end compact digicam that can hang out in my coat pocket at all times. I will definitely still use my DSRL kit for situations when a photographic shooting session has been planned (if I’m taking pictures of a friend who volunteers as a model, etc…) or when it’s convenient to do so (such as when I’m shooting at home).

I did a lot of research on the topic of compact digital cameras so as to update my knowledge on the latest models that are available on the market, and as such I thought I’d share some of what I’ve learned with my readers in this post. I really hope that the info provided here will be of help to you if you’re also contemplating getting a compact digital camera for yourself or a loved one.

Requirements

My main concerns when selecting a camera were common ones: portability and price. I don’t want to carry a $700-1000 camera on me most of the time, nor was I interested in an SLR-like super zoom (sometime called ZLR) that would hardly fit in my pocket. For the most part this ruled out great μ4/3 cameras, which are a compromise between a compact camera and a DSLR.

I find such systems (like the Sony Alpha NEX-3) to be outstanding, and think that their popularity will continue to skyrocket as more people start realizing that SLRs are fun but not always very convenient to actually tote around with you. Though I was tempted by this type of camera, in the end it was outside of my comfort zone both in terms of size (it’s a tad too bulky for my intended purpose) and being able to fit into my budget.

As such I shifted my attention to relatively compact pro-digital cameras. Image quality and flexibility (in compact camera form) were my main concerns. In particular, I was looking for the following features:

  • High-quality, fast optics: I wanted a camera with rapid autofocus and the ability to handle a variety of photographic scenarios, including low light situations.
  • Image Stabilizer (IS): Lens-based image stabilizers can really help achieve sharp images at lower shutter speeds. As I may not always have a tripod with me this point is important.
  • Larger sensor than the average compact camera: Generally speaking this leads to better images and less noise due to the lower pixel density on the sensor (assuming the same megapixel count is applicable).
  • Good usable ISO range: Photography means painting with light; a camera with a usable 800 ISO may make the difference between getting a shot in low light and missing out on capturing it completely.
  • Full manual control: Sometimes the camera knows best, other times I need to be in control of all the parameters that define the exposure.
  • Support for RAW files: JPEGs are fine for most shots, but RAW files afford me post-processing flexibility when I need to save a photo or really make one shine.
  • An excellent wide-angle: Unless you are spying on your neighbors or attempting wildlife photography with a compact camera, you’ll find that a good wide-angle range is often far more important than having an extreme zoom. Given the choice, I would happily trade 100mm on the telephoto side for 10mm gained on the wide-angle side of the range.
  • Good macro support: Most compact cameras do a good job in this regard already, but I was definitely looking for a camera that would include this handy feature.
  • Support for HD video: Let’s not kid ourselves here. I’m not going to shoot Avatar with a pocket camera. It would be nice however to be able to shoot the occasional movie clip and do so in HD format with decent results.
  • No more than $400: This was the budget I set for my new camera.

Note: I don’t care about marketing gimmicks like total megapixels (anything above 8 megapixels is plenty if you need to print enlargements).

Top cameras

Based on the criteria above, I shortlisted the following enthusiast/premium/prosumer/pro (10Mpx) digicams. In truth, these are some of the best cameras on the market, regardless of price.

Canon PowerShot S95

Canon PowerShot S95

This camera stands out for being extremely compact (it’s so compact that it fits into a shirt pocket). It has a 1/1.7″ CCD sensor and can shoot 720p @ 24 fps movies with stereo sound. The embedded lens is a bright, fast IS 28-105mm (in 35mm terms), f/2.0-4.9. It supports RAW files, has a good ISO range (80-3200, which is very usable up to 800), and its JPEG processing is fantastic. On the downside, it lacks a viewfinder or the hotshoe for an external flash (however Canon provides the option to use the camera to trigger a wireless flash that’s sold separately).

Panasonic Lumix DMC-LX5

Panasonic Lumix DMC-LX5

The LX5 is larger than the S95, though it still remains comfortably pocket-sized (especially if we are talking about a jacket pocket). It has a slightly larger sensor (1/1.63″ CCD), which is unique because it allows for four types of aspect ratios that can be switched by moving a dial on top of the lens (4:3, 3:2, 16:9, and 1:1, respectively). Different pixels are actually “exposed” depending on the aspect ratio, so this isn’t just a gimmick that’s equivalent to doing cropping via image editing software.

This camera has a fast IS Leica lens and comes in at 24-90mm, f/2.0-3.3. The telephoto end is shorter than the S95, but it provides a much better wide-angle and a brighter lens (f/3.3 at 90mm). The ISO goes from 80 to 12800 (it’s extremely good up to 800). This camera can record very good quality movies at 1280 x 720 pixels @ 30fps, allowing you to customize the exposure much like you can for a photo (you can also zoom during recording). As well this model has a dedicated button that allows you start recording video immediately (note that the audio quality is reported to be less stellar than that of the s95).

Unlike the s95 however, the LX5 has a hotshoe and an external flash (which can be purchased separately), as well as an optional viewfinder (optical or digital). The JPEG processing is arguably not as good as that of the S95, but processing RAW files with the LX5 leads to great images. Lastly, the battery lasts longer than the S95 with an average of 400 shots per battery charge (versus 200 shots for the S95).

Samsung TL500 (EX1)

Samsung TL500 (EX1)

The EX1 is the bulkiest of the group, at almost double the weight (356g) of the S95 (193g). It still fits into a coat pocket – but we are stretching the definition of “compact” a little bit. However, it has the fastest lens of any compact camera (with a stunning image stabilized 24-72mm f/1.8-2.4). The sensor is the same size of that on the S95 (1/1.7″ Type CCD), with an ISO sensitivity of 80-3200 (like the previous two cameras, this model shines up until an ISO of 800).

The EX1 lacks HD video (480p @ 30 fps) and its RAW files don’t appear to be currently supported by Mac OS X programs. People have also reported issues with the built-in metering system (which appears to be a bit inconsistent). On the plus size it’s excellently built, with good manual controls and a decent battery life (250 shots).

Though it’s admittedly out of its league in terms of this shortlist, I wanted to mention the Panasonic Lumix DMC-ZS7 as well. It’s more of a “travel zoom” than a prosumer camera, but the presence of a large, relatively fast zoom, GPS, and its significantly lower price point (it’s currently on sale for $239) made me give this camera some thought.

As well, I didn’t include overviews of the Nikon Coolpix P7000 or Canon G12 here because they’re both slightly out of budget and are far too bulky for my intended purpose (despite remaining excellent choices if you’re fine with a slightly larger compact camera).

My final choice

Overall the three cameras above all produce excellent images given their compact size. You really can’t go wrong with any of these powerhouses. I personally decided that in the end, I wouldn’t be happy without HD video and as such decided to give up on the idea of purchasing the Samsung model. That left me with the choice of picking between the S95 and the LX5, which was anything but an easy task! I love the super compact nature of the S95, its JPEG processing, and manual focus ring. However, the LX5 arguably had the edge on a feature-by-feature basis, so in the end I went with the Panasonic Lumix DMC-LX5 (on sale for $399) over the S95, and am now sincerely looking forward to using this terrific compact digicam.

Disclaimer: Please note that the links to Amazon contain my referral id. Clicking on them won’t cost you a cent and you can think of doing so as a way of tipping me for writing this article if you buy something as a result of it.

Filed Under: Photography, Reviews Tagged With: cameras, hobbies, photography, recommendations

Yes, Virginia, There Is a Secret Santa

December 15, 2009 By Antonio Cangiano 7 Comments

The mainstream media has a tendency to portray online communities in a negative light. When a crime involving Facebook, MySpace or YouTube occurs, there is a strong emphasis on these social networks, as opposed to the people perpetrating the crime.

What is not often reported is that online communities, groups of (quasi) anonymous people, have the potential to accomplish astonishing feats. Wikipedia is a prime example, but there are copious amounts of smaller, yet still remarkable efforts.

This year I had the chance to participate in one such initiative that was spontaneously organized by a subgroup of users from the social news site Reddit (a community that I’ve followed since its earliest days). The idea was rather straightforward, a Secret Santa held amongst strangers who frequent the site (also known as, redditors).

Reddit Gifts

Dan McComas (kickme444 on Reddit) quickly came up with a website to collect signups, and put forward a few ground rules for participants. For instance, to cut down on the number of ill-intentioned users (the so called trolls), only users who were already registered with Reddit before November 10, 2009 were allowed to signup for the gift exchange.

Upon signing up, each user could choose whether they’d be willing to ship abroad or only within their own country, how many people they wanted to send gifts to (three “giftees” maximum), as well as optional preferences about their interests to help guide their Secret Santa(s). Registration closed on December 1st and matches were revealed to each participant that same day. For example, I was randomly matched with three people located, incidentally, in Ontario, Canada (where I live). Likewise, I was assigned to three random people (my Secret Santas).

What started as the idea of a few redditors, quickly ballooned into a project with almost five thousand participants. According to the Guinness World Records, this is over three times the size of the current record holder for the largest Secret Santa in the world. An unprecedented initiative!

As packages started arriving, many gift recipients uploaded pictures and descriptions in the site’s gallery, showcasing what their Secret Santa has sent them. Despite the $15 guideline (inclusive of shipping), most redditors went above and beyond to make a complete stranger’s Christmas a little brighter, whether they actually celebrate Christmas, Hanukkah, or simply the spirit of giving that’s typical of the holiday season.

Reddit Gifts Stats

There are a few statistical outliers at both ends of the spectrum. We had a prankster who only sent four paperclips in a rather grinch-like move, a Secret Santa delivering a brand new electric guitar and amplifier in person, and an anonymous participant who spent (or has sent a gift for the value of) more than $2000.

Reddit Gifts Guitar

Over $150,000 have been spent so far and the declared average per gift (including shipping) is currently $35. A quick browse through the gallery reveals how much thought was put into most of the gifts, some of which were handmade and personalized creations, and some that were store bought (from ThinkGeek in particular). In fact, this massive Secret Santa led to a lot of benign stalking, in an online hunt for the perfect gift for a stranger, having only their Reddit comment history and/or their name to go off of.

Reddit Gifts Money

One of the most touching stories to come out of this fountain of good will, originates with a simple request made by one of the participants. She asked not to receive a material gift, but instead a small donation for her partner, in order to create a veterinary emergency fund for the service dog that has been assigned to this person. Her Secret Santa decided to do more than just that. He involved other participants, inviting them to donate too, and offered to match donations up to a total of $1000. In a few hours, I and other people from all over the world had made donations to this cause, leaving the beneficiary blown away by the generosity of this community.

Truth be told, there were a few hundred people who were running a little late with their gifts (which were supposed to be shipped by the 10th), and about twenty or so people who didn’t retrieve the address of their giftees at all. But with more than five thousand shipments expected, this small percentage of procrastinators is inevitable. While running a bit late, most folks have clearly opted to uphold their end of the deal nevertheless.

Some drama ensued from those few who were disappointed by their gifts or who were impatient about their Secret Santa not having shipped their gift yet, but such things have mostly been overshadowed by those who gave without the expectation of necessarily receiving anything in return. Numerous people signed up for an extra round as well, to send gifts to those few who may have ended up without a gift, because their santa didn’t send one or sent paperclips.

I’m personally glad I was able to take part in this, mostly selfless, experience. It helped reinstate for me how much fun it is to give. I enjoyed searching for the perfect presents for my three giftees and trying hard to predict what they might like.

Reddit Gifts

Two of my giftees loved my gifts and posted them in the gallery (jorisb and scorpielle).

Reddit Gifts

Reddit Gifts

Unfortunately I don’t know what the third giftee’s reaction was yet. And this is probably the least pleasant aspect of the whole experience yet. All I know is that my gift was delivered last week and I can only hope that she likes it and will post in the gallery sometime in the future.

Today, I received my first gift, the highly acclaimed novel ‘House of Leaves‘ and a particularly thoughtful letter from my Santa in Georgia. I’m looking forward to receiving the other two, mostly because I’m curious about what my remaining two Secret Santas picked for me.

Reddit Gifts

In conclusion, I’d like to quote what I wrote at the beginning of my own letter to one of my giftees, and take the chance to thank Dan, his wife (5days), and all the helpers who made this event possible.

There is something extremely appealing about being assigned the task of finding a present for someone who is a total stranger. The usual dynamics of exchanging gifts are overhauled by removing a sense of awareness when it comes to what the receiver expects, their known likes and dislikes, and the expectation of getting something back in return.

In a way it’s a novel, purer form of gift giving that I enthusiastically embraced for the first time in my life (I’m from Italy where Secret Santa initiatives are not customary). I subscribe to the theory that strangers are friends we haven’t met yet, and I feel that showing generosity towards, and interest in, strangers is one small way to improve this world.

Filed Under: Reviews, Sites Tagged With: books, christmas, gifts, giving, reddit, secret santa

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